Brooklyn, NY-based vegan meat brand Louie’s Plant-Based recently launched Pig Savin’ Ribs. The vegan ribs are made with plant-based flours, spices, and a house-blended barbecue sauce. The Pig Savin’ Ribs were created by Louie’s Plant-Based co-founder Louis Catizone because of his love for grilling and his interest in adding a familiar BBQ-style sandwich to the menu at the brand’s Greenpoint, Brooklyn sandwich window, Louie’s Luncheonette. There, the ribs are featured in a vegan rib sandwich, which quickly became the shop’s most popular offering. Given the local response, Louie’s Plant-Based went to work creating a larger product offering for retail and restaurants.
“I can remember just a few years ago searching high and low for plant-based burgers,” Catizone said. “Now they’re everywhere, but there’s still very few options in the vegan grilling category. We want to make barbecuing a much more inclusive space and bring products to market that appeal to vegans and meat-eaters alike.”
Vegan barbecue ribs for all
Louie’s Pig Savin’ Ribs are now available for nationwide shipping through the Louie’s Plant-Based website for $19.99. The brand is also rolling out the vegan ribs to retail locations across New York City each week, including Orchard Grocer in Manhattan and Perelandra in Brooklyn, and working to get them in the city’s favorite barbecue joints. Louie’s Plant-Based is also planning a neighborhood pop-up tour, showcasing the ribs throughout NYC.
A portion of proceeds from the sales of Pig Savin’ Ribs will benefit animal sanctuaries across the country.