Moby Just Wrote a Vegan Cookbook. And All Proceeds Go to Rescue Animals.

On September 7, vegan musician and animal activist Moby is releasing a cookbook named after his Los Angeles-based vegan restaurant Little Pine. The Little Pine Cookbook is a hardcover collection of 125 recipes inspired by the restaurant’s most popular dishes, such as fried cauliflower with kimchi aioli, orecchiette with braised leeks, asparagus and English peas, butterscotch pudding and chocolate bread pudding. All profits from the book will be donated to animal welfare organization Mercy For Animals (MFA). 

“Even though I no longer own the restaurant, this is a book of the 100-percent vegan recipes (including the chocolate chip cookies!) that were developed during my time at Little Pine, from 2016 to 2020,” Moby posted on Instagram. “And, best of all, 100-percent of my profits from the book will go to Mercy For Animals. I have loved their work for years, but especially now that they are working tirelessly to draw attention to the impact of meat and dairy production on the climate and environment.”

A vegan of more than 30 years, Moby opened Little Pine in the Silver Lake neighborhood of Los Angeles in 2015 with a mission of donating 100 percent of its profits to animal charities. The intimate restaurant offers Mediterranean-style vegan and organic dishes such as panko-crusted piccata, fennel flatbread, lemon poppyseed pancakes, and “out of this world” chocolate chip cookies. Since Moby’s departure from the restaurant in 2020, Little Pine has been operated by local plant-based investors who strive to continue supporting animal charities. VegNews.MobyAnimalRightsTattoo

A history of animal activism

This is not the first time the musician has donated the proceeds of his work or possessions to animal-welfare organizations. In 2015, Moby curated Los Angeles-based music festival Circle V with an impressive lineup of artists, speakers, chefs, and food vendors to benefit MFA. Moby also sold his musical instruments, DJ equipment, and record collection to benefit the Physicians Committee for Responsible Medicine—a group of medical professionals advocating for plant-based living. The instruments and equipment included more than 100 pieces of his personal collection, such as synthesizers he started using in the ‘80s, which were used to make his records. The collection included records in multiple music genres, with rare finds from the ‘80s and ‘90s that Moby played during his multi-decade career as a DJ, and some featuring handwritten notes by the musician. 

Additionally, all profits from his 2018 album, Everything is Beautiful and Nothing Hurts, and his 2019 memoir, Then It Fell Apart, were also donated to various animal-rights organizations.  “Animal rights are more important to me than any small, selfish concerns I might have,” Moby posted on Instagram. Moby also put his $1.3 million New York property up for sale in 2018 so he could donate all proceeds of the sale to benefit charitable organizations.

To further cement his dedication to the animal-rights cause—and as a way to symbolize his rejection of social norms—Moby got the words “animals rights” tattooed on his forearms and “vegan for life” inked on his neck. At the time, the 55-year-old was celebrating 32 years of being vegan.